Tuesday, October 14, 2008

How To Use Storytelling For Your Executive Resume

In today's competitive job market, the executive resumes with the most compelling, hard-hitting career stories will get the attention and much desired interviews.

When was the last time you took a close look at your executive resume? How do you know if it is telling the right story for your career?

Ask yourself these questions:

  • Are you making potential employers figure out or guess your career/job target?
  • Is your executive resume too "me-oriented"?
  • Are you choking readers with pages and pages of resume content?
  • Are you only telling employers what you are paid to do?
  • Does your executive resume fail to tell employers what makes you stand out?
  • Is your executive resume missing the "beef" - no career achievements mentioned?
If you have answered yes to any of the above questions, you are making your job search process much harder than it needs to be.

Your executive resume is a strategic marketing document and the product you are selling is YOU. At first glance, your executive resume must tell the reader - who you are, the unique value you bring to the table, and demonstrate through supporting achievement statements how well you performed in previous positions.

Don't make the mistake of creating a career obituary that is a laundry list of job responsibilities and task-driven statements. Make sure that your executive resume's story contains the following components:

What you can do for employers - qualifications, expertise, and personal brand

How many times you have done it before - length and breadth of career and experience

How well you have done it for other employers - bottom-line impact and quantifiable results

Check out this example of a manufacturing executive resume that tells a very strong career story.

Abby M. Locke, Executive Director of Premier Writing Solutions (www.premierwriting.com), is a Nationally Certified Resume-Writer and Personal Brand Strategist who helps senior-level professionals and C-level executives achieve personal success with customized, branded executive resumes and career marketing documents.